Changes in Google Ads

Autor: Vladimir Milivojevic

Datum: 23.09.2021

Smart bidding is one of Google's automatic bid strategies. When a search query is made, the bids are calculated as best as possible in "real time" using machine learning.


The target CPA bid strategy is set with Conv. max grouped. The same applies to the two strategies target ROAS and Conv.value max. The reason for this change is the feedback that Google has received over the years: some advertisers are unsure which bid strategies are best when choosing the right bid strategy that is suitable for your project.