Data protection declaration and user agreement

Cookies

Our website uses HTTP cookies to save user-specific data.
In the following, we explain what cookies are and why they are used so that you can better understand the following data protection declaration.

What exactly are cookies?

Whenever you surf the Internet, you are using a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites save small text files in your browser. These files are called cookies.

One thing cannot be dismissed out of hand: Cookies are really useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are also other cookies for other areas of application. HTTP cookies are small files that our website stores on your computer. These cookie files are automatically placed in the cookie folder, which is the “brain” of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data about you, such as language or personal page settings. When you call up our site again, your browser transmits the “user-related” information back to our site. Thanks to cookies, our website knows who you are and offers you your usual standard settings. In some browsers, each cookie has its own file, in others, such as Firefox, all cookies are stored in a single file.

There are both first-party cookies and third-party cookies. First-party cookies are created directly from our side, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be evaluated individually, as each cookie stores different data. The expiry time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other “pests”. Cookies cannot access information on your PC either.

For example, cookie data can look like this:

Name: _ga
Expiry time: 2 years
Use: Differentiation of website visitors
Exemplary value: GA1.2.1326744211.152311244301
A browser should support the following minimum sizes:

A cookie should be able to contain at least 4096 bytes
At least 50 cookies should be able to be stored per domain
A total of at least 3000 cookies should be able to be stored

What types of cookies are there?

The question of which cookies we specifically use depends on the services used and is clarified in the following sections of the data protection declaration. At this point we would like to briefly discuss the different types of HTTP cookies.

There are 4 types of cookies:

Absolutely necessary cookies

These cookies are necessary to ensure the basic functions of the website. For example, these cookies are needed when a user puts a product in the shopping cart, then continues surfing on other pages and only goes to checkout later. These cookies do not delete the shopping cart, even if the user closes his browser window.

Functional cookies

These cookies collect information about user behavior and whether the user receives any error messages. In addition, these cookies are used to measure the loading time and the behavior of the website in different browsers.

Goal-oriented cookies

These cookies ensure better user-friendliness. For example, entered locations, font sizes or form data are saved.

Advertising cookies

These cookies are also called targeting cookies. They serve to deliver customized advertising to the user. That can be very practical, but also very annoying.

When you visit a website for the first time, you will usually be asked which of these types of cookies you would like to allow. And of course this decision is also saved in a cookie.

How can I delete cookies?

You decide for yourself how and whether you want to use cookies. Regardless of which service or website the cookies originate from, you always have the option of deleting cookies, only partially allowing them or deactivating them. For example, you can block third-party cookies but allow all other cookies.

If you want to find out which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:

Chrome: Delete, activate and manage cookies in Chrome

Safari: manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. For each individual cookie, you can decide whether or not to allow the cookie. The procedure is different depending on the browser. It is best to search for the instructions in Google with the search term “delete cookies Chrome” or “deactivate cookies Chrome” in the case of a Chrome browser or replace the word “Chrome” with the name of your browser, e.g. Edge, Firefox, Safari.

What about my data protection?

The so-called “cookie guidelines” have existed since 2009. It states that the saving of cookies requires your consent. Within the EU countries, however, there are still very different reactions to these guidelines. In Germany, the cookie guidelines have not been implemented as national law. Instead, this guideline was largely implemented in Section 15 (3) of the Telemedia Act (TMG).

If you want to know more about cookies and are not afraid of technical documentation, we recommend https://tools.ietf.org/html/rfc6265, the Request for Comments of the Internet Engineering Task Force (IETF) called “HTTP State Management Mechanism”.

Rights according to the General Data Protection Regulation

According to the provisions of the GDPR, you have the following rights:

Right to rectification (Article 16 GDPR)
Right to cancellation (“right to be forgotten”) (Article 17 GDPR)
Right to restriction of processing (Article 18 GDPR)
Right to notification – obligation to notify in connection with the correction or deletion of personal data or the restriction of processing (Article 19 GDPR)
Right to data portability (Article 20 GDPR)
Right to object (Article 21 GDPR)
Right not to be subject to a decision based solely on automated processing – including profiling (Article 22 GDPR)

If you believe that the processing of your data violates data protection law or that your data protection claims have been violated in any other way, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI).

TLS encryption with https

We use https to transfer data securely on the Internet (data protection through technology design Article 25 (1) GDPR). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data. You can recognize the use of this protection of data transmission by the small lock symbol in the top left of the browser and the use of the https (instead of http) scheme as part of our Internet address.

Google Maps privacy policy

We use Google Maps from Google Inc. on our website. For the European area, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With Google Maps we can show you locations better and thus adapt our service to your needs. By using Google Maps, data is transmitted to Google and stored on Google’s servers. Here we want to go into more detail about what Google Maps is, why we use this Google service, which data is stored and how you can prevent this.

What is Google Maps?

Google Maps is an internet map service from Google. With Google Maps you can search for exact locations of cities, attractions, accommodations or companies online using a PC, tablet or app. If companies are represented on Google My Business, additional information about the company is displayed in addition to the location. In order to show how to get there, map sections of a location can be integrated into a website using HTML code. Google Maps shows the earth’s surface as a road map or as an aerial or satellite image. Thanks to the Street View images and the high-quality satellite images, very precise representations are possible.

Why do we use Google Maps on our website?

All of our efforts on this page are aimed at providing you with a useful and meaningful time on our website. By integrating Google Maps, we can provide you with the most important information on various locations. You can see at a glance where we are based. The route description always shows you the best or fastest way to us. You can find the route for routes by car, public transport, on foot or by bike. For us, the provision of Google Maps is part of our customer service.

What data is saved by Google Maps?

In order for Google Maps to be able to offer its full service, the company must record and save data from you. This includes the search terms entered, your IP address and the latitude and longitude coordinates. If you use the route planner function, the entered start address is also saved. However, this data storage takes place on the Google Maps website. We can only inform you about this, but we cannot influence it. Since we have integrated Google Maps into our website, Google places at least one cookie (name: NID) in your browser. This cookie stores data about your user behavior. Google uses this data primarily to optimize its own services and to provide you with individual, personalized advertising.

The following cookie is set in your browser due to the integration of Google Maps:

Name: NID
Value: 188 = h26c1Ktha7fCQTx8rXgLyATyITJ311244301-5
Purpose: NID is used by Google to adapt advertisements to your Google search. With the help of the cookie, Google “remembers” your most frequently entered search queries or your previous interaction with advertisements. This way you always get customized advertisements. The cookie contains a unique ID that Google uses to collect your personal settings for advertising purposes.
Expiry date: after 6 months

Note: We cannot guarantee that the data stored is complete. Changes can never be ruled out, especially when using cookies. In order to identify the NID cookie, a separate test page was created, where only Google Maps was integrated.

How long and where is the data stored?

The Google servers are located in data centers around the world. Most of the servers are located in America, however. For this reason, your data is also increasingly stored in the USA. Here you can read exactly where the Google data centers are located: https://www.google.com/about/datacenters/inside/locations/?hl=de

Google distributes the data on various data carriers. This means that the data can be accessed more quickly and is better protected against any attempts at manipulation. Each data center also has special emergency programs. If, for example, there are problems with the Google hardware or a natural disaster paralyzes the servers, the data will still remain protected, almost certainly.

Google stores some data for a specified period of time. For other data, Google only offers the option of manually deleting them. The company also anonymizes information (such as advertising data) in server logs by deleting part of the IP address and cookie information after 9 and 18 months, respectively.

How can I delete my data or prevent data storage?

With the automatic deletion function of location and activity data introduced in 2019, information on location determination and web / app activity – depending on your decision – is stored for either 3 or 18 months and then deleted. You can also manually delete this data from the history at any time via the Google account. If you want to completely prevent your location from being recorded, you must pause the “Web and app activity” section in your Google account. Click Data & Personalization, then click the Activity Settings option. Here you can turn the activities on or off.

Google Fonts privacy policy

We use Google Fonts on our website. These are the “Google Fonts” from Google Inc. For the European area, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services.

You do not have to log in or enter a password to use Google fonts. Furthermore, no cookies are stored in your browser. The files (CSS, fonts / fonts) are requested from the Google domains fonts.googleapis.com and fonts.gstatic.com. According to Google, the requests for CSS and fonts are completely separate from all other Google services. If you have a Google account, you don’t need to worry that your Google account details will be transmitted to Google while you are using Google Fonts. Google records the use of CSS (Cascading Style Sheets) and the fonts used and stores this data securely. We will take a closer look at what the data storage looks like.

You can also deactivate, delete or manage individual cookies in your browser. Depending on which browser you are using, this always works a little differently. The following instructions show how to manage cookies in your browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. You can decide for each individual cookie whether or not to allow it.

Google is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information on this at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI. If you want to learn more about data processing by Google, we recommend the company’s own data protection declaration at https://policies.google.com/privacy?hl=de.

What are Google Fonts?

Google Fonts (formerly Google Web Fonts) is a directory with over 800 fonts that Google makes available to its users free of charge.

Many of these fonts are released under the SIL Open Font License, while others are released under the Apache license. Both are free software licenses.

Why do we use Google Fonts on our website?

With Google Fonts we can use fonts on our own website, but don’t have to upload them to our own server. Google Fonts is an important component in keeping the quality of our website high. All Google fonts are automatically optimized for the web and this saves data volume and is a great advantage, especially for use with mobile devices. When you visit our site, the small file size ensures a fast loading time. Furthermore, Google Fonts are secure web fonts. Different image synthesis systems (rendering) in different browsers, operating systems and mobile devices can lead to errors. Such errors can partially distort texts or entire websites. Thanks to the fast content delivery network (CDN), there are no cross-platform problems with Google Fonts. Google Fonts supports all common browsers (Google Chrome, Mozilla Firefox, Apple Safari, Opera) and works reliably on most modern mobile operating systems, including Android 2.2+ and iOS 4.2+ (iPhone, iPad, iPod). So we use Google Fonts so that we can present our entire online service as beautifully and consistently as possible.

Which data is saved by Google?

When you visit our website, the fonts are downloaded from a Google server. This external call transfers data to the Google server. In this way, Google also recognizes that you or your IP address are visiting our website. The Google Fonts API was developed to reduce the use, storage and collection of end-user data to what is necessary for the proper provision of fonts. By the way, API stands for “Application Programming Interface” and serves, among other things, as a data transmitter in the software sector.

Google Fonts securely stores CSS and font requests with Google and is therefore protected. With the usage figures collected, Google can determine how well the individual fonts are being received. Google publishes the results on internal analysis sites such as Google Analytics. Google also uses data from its own web crawler to determine which websites use Google fonts. This data is published in Google Fonts’ BigQuery database. Entrepreneurs and developers use the Google BigQuery web service to examine and move large amounts of data.

It should be noted, however, that with every Google Font request information such as language settings, IP address, version of the browser, screen resolution of the browser and the name of the browser are automatically transmitted to the Google server. It is not clear whether this data is saved or not clearly communicated by Google.

How long and where is the data stored?

Google stores requests for CSS assets for one day on its servers, which are mainly located outside the EU. This enables us to use the fonts with the help of a Google stylesheet. A stylesheet is a format template that can be used to quickly and easily change the design or font of a website, for example.

The font files are stored by Google for one year. With this, Google is pursuing the goal of fundamentally improving the loading time of websites. If millions of web pages refer to the same fonts, they are cached after the first visit and immediately reappear on all other web pages visited later. Sometimes Google updates font files to reduce file size, increase speech coverage, and improve design.

How can I delete my data or prevent data storage?

The data that Google stores for a day or a year cannot simply be deleted. The data is automatically transmitted to Google when the page is accessed. To be able to delete this data prematurely, you must contact Google support at https://support.google.com/?hl=de&tid=311244301. In this case, you only prevent data storage if you are not visiting our site.

Unlike other web fonts, Google allows us unrestricted access to all fonts. We can therefore have unlimited access to a sea of ​​fonts and thus get the most out of our website. You can find more about Google Fonts and other questions at https://developers.google.com/fonts/faq?tid=311244301. Although Google deals with data protection issues there, it does not contain really detailed information about data storage. It is relatively difficult to get really precise information about stored data from Google.

You can also read which data is generally recorded by Google and what this data is used for at https://www.google.com/intl/de/policies/privacy/.

OpenStreetMap privacy policy

We have integrated map sections from the online map tool “OpenStreetMap” on our website. This is a so-called open source mapping, which we can call up via an API (interface). This function is offered by the OpenStreetMap Foundation, St John’s Innovation Center, Cowley Road, Cambridge, CB4 0WS, United Kingdom. By using this map function, your IP address will be forwarded to OpenStreetMap. In this data protection declaration you will find out why we use functions of the OpenStreetMap tool, which data is stored where and how you can prevent this data storage.

What is OpenStreetMap?

The OpenStreetMap project was launched in 2004. The aim of the project is and was to create a free world map. Users around the world collect data on buildings, forests, rivers and roads, for example. Over the years, an extensive digital map of the world was created by users. Of course the map is not complete, but in most regions it is equipped with a lot of data.

Why do we use OpenStreetMap on our website?

Our website is primarily intended to be helpful to you. From our point of view, this is always the case when information is found quickly and easily. On the one hand, this is about our services and products, on the other hand, you should also have other helpful information available. That is why we also use the OpenStreetMap map service. For example, we can show you exactly how to find our company. The map shows you the best way to get to us and your journey will be child’s play.

What data is saved by OpenStreetMap?

When you visit one of our websites that OpenStreetMap offers, user data is transmitted to the service and stored there. OpenStreetMap collects information about your interactions with the digital map, your IP address, data on your browser, device type, operating system and on what day and at what time you used the service. Tracking software is also used to record user interactions. The company specifies the “Piwik” analysis tool in its own data protection declaration.

The data collected are then available to the relevant working groups of the OpenStreetMap Foundation. According to the company, personal data will not be passed on to other people or companies unless this is legally necessary. The third party provider Piwik stores your IP address, but in a shortened form.

The following cookie can be set in your browser when you interact with OpenStreetMap on our website:

Name: _osm_location
Value: 9.63312% 7C52.41500% 7C17% 7CM
Purpose: The cookie is required to unlock the content of OpenStreetMap.
Expiry date: after 10 years

If you want to see the full screen of the map, you will be linked to the OpenStreetMap website. Among other things, the following cookies can be stored there in your browser:

Name: _osm_totp_token
Value: 148253311244301-2
Purpose: This cookie is used to ensure the operation of the map section.
Expiry date: after one hour

Name: _osm_session
Value: 1d9bfa122e0259d5f6db4cb8ef653a1c
Purpose: With the help of the cookie, session information (i.e. user behavior) can be saved.
Expiration date: after the session ends

Name: _pk_id.1.cf09
Value: 4a5.1593684142.2.1593688396.1593688396311244301-9
Purpose: This cookie is set by Piwik to store or measure user data such as click behavior.
Expiry date: after one year

How long and where is the data stored?

The API servers, databases and auxiliary services servers are currently located in the United Kingdom (Great Britain and Northern Ireland) and the Netherlands. Your IP address and user information, which are saved in abbreviated form by the Piwik web analysis tool, will be deleted after 180 days.

How can I delete my data or prevent data storage?

You have the right to access your personal data at any time and to object to its use and processing. Cookies that OpenStreetMap may set can be managed, deleted or deactivated in your browser at any time. However, this means that the service will no longer function to its full extent. The management, deletion or deactivation of cookies works a little differently for each browser. Below you will find links to the instructions for the most popular browsers:

Chrome: Delete, activate and manage cookies in Chrome

Safari: manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you want to learn more about data processing by OpenStreetMap, we recommend the company’s data protection declaration at https://wiki.osmfoundation.org/wiki/Privacy_Policy.

Google Analytics privacy policy

We use the Google Analytics (GA) analysis tracking tool from the American company Google Inc. on our website. Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services in Europe. Google Analytics collects data about your actions on our website. For example, if you click on a link, this action is saved in a cookie and sent to Google Analytics. With the help of the reports we receive from Google Analytics, we can better tailor our website and our service to your needs. In the following, we will go into more detail about the tracking tool and, above all, inform you about which data is stored and how you can prevent this.

What is Google Analytics

Google Analytics is a tracking tool that is used to analyze the traffic on our website. In order for Google Analytics to work, a tracking code is built into the code of our website. When you visit our website, this code records various actions that you carry out on our website. As soon as you leave our website, this data is sent to the Google Analytics server and stored there.

Google processes the data and we receive reports on your user behavior. These reports can include the following:

Why do we use Google Analytics on our website?

Our goal with this website is clear: We want to offer you the best possible service. The statistics and data from Google Analytics help us to achieve this goal.

The statistically evaluated data show us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that interested people can find it more easily on Google. On the other hand, the data helps us to better understand you as a visitor. We therefore know very well what we need to improve on our website in order to offer you the best possible service. The data also help us to carry out our advertising and marketing measures more individually and cost-effectively. After all, it only makes sense to show our products and services to people who are interested in them.

Which data is saved by Google Analytics?

Google Analytics uses a tracking code to create a random, unique ID that is linked to your browser cookie. This is how Google Analytics recognizes you as a new user. The next time you visit our site, you will be recognized as a “returning” user. All collected data is saved together with this user ID. This is the only way to evaluate pseudonymous user profiles.

Your interactions on our website are measured through identifiers such as cookies and app instance IDs. Interactions are all types of actions that you carry out on our website. If you also use other Google systems (such as a Google account), data generated by Google Analytics can be linked to third-party cookies. Google does not pass on any Google Analytics data unless we as the website operator approve it. Exceptions may be made if required by law.

The following cookies are used by Google Analytics:

Name: _ga
Value: 2.1326744211.152311244301-5
Purpose: By default, analytics.js uses the _ga cookie to save the user ID. Basically, it is used to differentiate between website visitors.
Expiry date: after 2 years

Name: _gid
Value: 2.1687193234.152311244301-1
Purpose: The cookie is also used to differentiate between website visitors.
Expiry date: after 24 hours

Name: _gat_gtag_UA_ <property-id>
Value: 1
Purpose: Used to lower the request rate. If Google Analytics is provided via the Google Tag Manager, this cookie is given the name _dc_gtm_ <property-id>.
Expiry date: after 1 minute

Name: AMP_TOKEN
Value: no information
Purpose: The cookie has a token with which a user ID can be retrieved from the AMP client ID service. Other possible values ​​indicate a logout, a request, or an error.
Expiry date: after 30 seconds up to a year

Name: __utma
Value: 1564498958.1564498958.1564498958.1
Purpose: This cookie can be used to track your behavior on the website and measure performance. The cookie is updated every time information is sent to Google Analytics.
Expiry date: after 2 years

Name: __utmt
Value: 1
Purpose: The cookie is used like _gat_gtag_UA_ <property-id> to throttle the request rate.
Expiry date: after 10 minutes

Name: __utmb
Value: 3.10.1564498958
Purpose: This cookie is used to determine new sessions. It is updated every time new data or information is sent to Google Analytics.
Expiry date: after 30 minutes

Name: __utmc
Value: 167421564
Purpose: This cookie is used to set new sessions for returning visitors. This is a session cookie and it is only saved until you close the browser again.
Expiration date: after closing the browser

Name: __utmz
Value: m | utmccn = (referral) | utmcmd = referral | utmcct = /
Purpose: The cookie is used to identify the source of the traffic on our website. This means that the cookie saves where you came to our website from. That could have been another page or an advertisement.
Expiry date: after 6 months

Name: __utmv
Value: not specified
Purpose: The cookie is used to save custom user data. It is always updated when information is sent to Google Analytics.
Expiry date: after 2 years

Note: This list cannot claim to be complete, as Google keeps changing the selection of its cookies.

Here we show you an overview of the most important data that is collected with Google Analytics:

Heatmaps: Google creates so-called heatmaps. Via heatmaps you can see exactly those areas that you click on. That way we get information about where you are on our site.

Session duration: Google describes the time that you spend on our site without leaving the site as the session duration. If you have been inactive for 20 minutes, the session ends automatically.

Bounce rate: We are talking about a bounce if you only view one page on our website and then exit our website again.

Account creation: When you create an account or place an order on our website, Google Analytics collects this data.

IP address: The IP address is only shown in abbreviated form so that no clear assignment is possible.

Location: The country and your approximate location can be determined via the IP address. This process is also known as IP location determination.

Technical information: The technical information includes, among other things, your browser type, your Internet provider or your screen resolution.

Source of origin: Google Analytics or us, of course also interested in which website or which advertising you came to our site.

Further data are contact details, any ratings, the playing of media (e.g. when you play a video on our site), the sharing of content via social media or adding to your favorites. The list does not claim to be complete and only serves as a general guide to data storage by Google Analytics.

How long and where is the data stored?

Google has distributed your servers all over the world. Most of the servers are located in America and consequently your data is mostly stored on American servers. Here you can read exactly where the Google data centers are located: https://www.google.com/about/datacenters/inside/locations/?hl=de

Your data is distributed on various physical data carriers. This has the advantage that the data can be accessed more quickly and is better protected against manipulation. Every Google data center has appropriate emergency programs for your data. If, for example, the hardware at Google fails or natural disasters paralyze servers, the risk of a service interruption at Google remains low.

A standard retention period for your user data of 26 months is set for Google Analytics. Then your user data will be deleted. However, we have the option of choosing the retention period for user data ourselves. We have five options for this:

When the specified period has expired, the data is deleted once a month. This retention period applies to your data which is linked to cookies, user identification and advertising IDs (e.g. cookies from the DoubleClick domain). Report results are based on aggregated data and are stored independently of user data. Aggregated data is a merging of individual data into a larger unit.

How can I delete my data or prevent data storage?

According to the data protection law of the European Union, you have the right to receive information about your data, to update it, to delete it or to restrict it. With the help of the browser add-on to deactivate Google Analytics JavaScript (ga.js, analytics.js, dc.js), you prevent Google Analytics from using your data. You can download and install the browser add-on at https://tools.google.com/dlpage/gaoptout?hl=de. Please note that this add-on only deactivates data collection by Google Analytics.

If you basically want to deactivate, delete or manage cookies (independent of Google Analytics), there are separate instructions for each browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

Google Analytics is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information on this at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=311244301. We hope we have been able to provide you with the most important information about data processing by Google Analytics. If you want to find out more about the tracking service, we recommend these two links: http://www.google.com/analytics/terms/de.html and https://support.google.com/analytics/answer/6004245?hl=de.

Google Analytics IP anonymization

We have implemented the IP address anonymization of Google Analytics on this website. This function was developed by Google so that this website can comply with the applicable data protection regulations and recommendations of the local data protection authorities if they prohibit the storage of the full IP address. The anonymization or masking of the IP takes place as soon as the IP addresses arrive in the Google Analytics data collection network and before the data is stored or processed.

You can find more information on IP anonymization at https://support.google.com/analytics/answer/2763052?hl=de.

Google Analytics reports on demographics and interests

We have switched on the functions for advertising reports in Google Analytics. The demographics and interests reports include age, gender and interests. This enables us – without being able to assign this data to individual persons – to get a better picture of our users. You can find out more about the advertising functions at https://support.google.com/analytics/answer/3450482?hl=de_AT&utm_id=ad.

You can stop using the activities and information of your Google account under “Settings for advertising” at https://adssettings.google.com/authenticated by checking the box.

Google Analytics add-on for data processing

We have concluded a direct customer contract with Google for the use of Google Analytics by accepting the “data processing addendum” in Google Analytics.

You can find more about the addition on data processing for Google Analytics here: https://support.google.com/analytics/answer/3379636?hl=de&utm_id=ad

Google Analytics Google Signals Privacy Policy

We have activated the Google signals in Google Analytics. The existing Google Analytics functions (advertising reports, remarketing, cross-device reports and reports on interests and demographic characteristics) are updated in order to receive summarized and anonymized data from you, provided you have allowed personalized ads in your Google account.

The special thing about it is that it is a cross-device tracking. That means your data can be analyzed across all devices. By activating Google signals, data is recorded and linked to the Google account. This enables Google to recognize, for example, when you are viewing a product on our website using a smartphone and only later buy the product using a laptop. Thanks to the activation of Google signals, we can start cross-device remarketing campaigns that would otherwise not be possible in this form. Remarketing means that we can also show you our offer on other websites.

In Google Analytics, additional visitor data such as location, search history, YouTube history and data about your actions on our website are recorded by the Google signals. This gives us better advertising reports and more useful information about your interests and demographic characteristics from Google. This includes your age, what language you speak, where you live or what gender you belong to. There are also social criteria such as your job, your marital status or your income. All of these features help Google Analytics to define groups of people or target groups.

The reports also help us to better assess your behavior, your wishes and interests. This enables us to optimize and adapt our services and products for you. By default, this data expires after 26 months. Please note that this data collection only takes place if you have allowed personalized advertising in your Google account. It is always aggregated and anonymous data and never individual data. You can manage or delete this data in your Google account.

Facebook-Pixel data protection declaration

We use the Facebook pixel from Facebook on our website. We have implemented a code for this on our website. The Facebook pixel is an excerpt from JavaScript code that loads a collection of functions with which Facebook can track your user actions, provided that you came to our website via Facebook ads. For example, if you purchase a product on our website, the Facebook pixel is triggered and saves your actions on our website in one or more cookies. These cookies enable Facebook to compare your user data (customer data such as IP address, user ID) with the data of your Facebook account. Then Facebook deletes this data again. The data collected is anonymous and cannot be viewed by us and can only be used in the context of advertising. If you are a Facebook user yourself and are logged in, your visit to our website is automatically assigned to your Facebook user account.

We want to show our services and products only to those people who are really interested in them. With the help of Facebook pixels, our advertising measures can be better tailored to your wishes and interests. In this way, Facebook users (provided they have allowed personalized advertising) see appropriate advertising. Furthermore, Facebook uses the collected data for analysis purposes and its own advertisements.

In the following we show you the cookies that were set on a test page by integrating Facebook pixels. Please note that these are only sample cookies. Different cookies are set depending on the interaction on our website.

Name: _fbp
Value: fb.1.1568287647279.257405483-6311244301-7
Purpose: This cookie is used by Facebook to display advertising products.
Expiry date: after 3 months

Name: fr
Value: 0aPf312HOS5Pboo2r..Bdeiuf… 1.0.Bdeiuf.
Purpose: This cookie is used so that Facebook pixels also work properly.
Expiry date: after 3 months

Name: comment_author_50ae8267e2bdf1253ec1a5769f48e062311244301-3
Value: Name of the author
Purpose: This cookie stores the text and the name of a user who leaves a comment, for example.
Expiry date: after 12 months

Name: comment_author_url_50ae8267e2bdf1253ec1a5769f48e062
Value: https% 3A% 2F% 2Fwww.testseite …% 2F (URL of the author)
Purpose: This cookie saves the URL of the website, which the user enters in a text field on our website.
Expiry date: after 12 months

Name: comment_author_email_50ae8267e2bdf1253ec1a5769f48e062
Value: Author’s email address
Purpose: This cookie saves the user’s email address, provided that he has made it known on the website.
Expiry date: after 12 months

Note: The cookies mentioned above relate to individual user behavior. Changes to Facebook can never be ruled out, especially when using cookies.

If you are logged in to Facebook, you can change your settings for advertisements yourself at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. If you are not a Facebook user, you can basically manage your usage-based online advertising at http://www.youronlinechoices.com/de/praferenzmanagement/. There you have the option of deactivating or activating providers.

If you want to learn more about Facebook’s data protection, we recommend the company’s own data guidelines at https://www.facebook.com/policy.php.

Facebook automatic extended comparison data protection declaration

We have also activated the automatic advanced matching as part of the Facebook pixel function. This function of the pixel enables us to send hashed e-mails, names, gender, city, state, postcode and date of birth or telephone number as additional information to Facebook, provided that you have provided this data to us. This activation enables us to tailor advertising campaigns on Facebook even more precisely to people who are interested in our services or products.

Google Tag Manager privacy policy

For our website we use the Google Tag Manager from Google Inc. For the European area, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. This Tag Manager is one of many helpful marketing products from Google. Using the Google Tag Manager, we can centrally integrate and manage code sections from various tracking tools that we use on our website.

In this data protection declaration we want to explain in more detail what the Google Tag Manager does, why we use it and in what form data is processed.

What is the Google Tag Manager?

The Google Tag Manager is an organization tool with which we can integrate and manage website tags centrally and via a user interface. Tags are small sections of code that, for example, record (track) your activities on our website. For this, JavaScript code sections are used in the source code of our site. The tags often come from Google’s internal products such as Google Ads or Google Analytics, but tags from other companies can also be integrated and managed via the manager. Such tags take on different tasks. You can collect browser data, feed marketing tools with data, integrate buttons, set cookies and also track users across multiple websites.

Why do we use Google Tag Manager for our website?

As the saying goes: organization is half the battle! And of course that also applies to the maintenance of our website. In order to make our website as good as possible for you and all people who are interested in our products and services, we need various tracking tools such as Google Analytics. The data collected by these tools shows us what interests you most, where we can improve our services and which people we should show our offers. And for this tracking to work, we have to integrate the corresponding JavaScript code into our website. In principle, we could incorporate each code section of the individual tracking tools separately into our source code. However, this takes a relatively long time and it is easy to lose track of things. That’s why we use the Google Tag Manager. We can easily integrate the necessary scripts and manage them from one place. In addition, the Google Tag Manager offers an easy-to-use user interface and you do not need any programming knowledge. This is how we manage to keep our day jungle in order.

What data is saved by Google Tag Manager?

The Tag Manager itself is a domain that does not set cookies and does not store any data. He acts as a mere “administrator” of the implemented tags. The data record the individual tags of the various web analysis tools. The data is passed through to the individual tracking tools in Google Tag Manager and is not saved.

However, it looks completely different with the tags integrated in the various web analysis tools, such as Google Analytics. Depending on the analysis tool, various data about your web behavior are usually collected, saved and processed with the help of cookies. To do this, please read our data protection texts on the individual analysis and tracking tools that we use on our website.

In the Tag Manager account settings, we have allowed Google to receive anonymized data from us. However, this only concerns the use and use of our Tag Manager and not your data, which is stored via the code sections. We enable Google and others to receive selected data in anonymized form. We therefore consent to our website data being passed on anonymously. In spite of long research, we were unable to find out which summarized and anonymous data are exactly forwarded. In any case, Google will delete all information that could identify our website. Google combines the data with hundreds of other anonymous website data and creates user trends as part of benchmarking measures. Benchmarking compares your own results with those of your competitors. Processes can be optimized on the basis of the information collected.

How long and where is the data stored?

When Google stores data, this data is stored on its own Google servers. The servers are distributed all over the world. Most of them are in America. At https://www.google.com/about/datacenters/inside/locations/?hl=de you can read exactly where the Google servers are located.

How long the individual tracking tools store your data can be found in our individual data protection texts for the individual tools.

How can I delete my data or prevent data storage?

The Google Tag Manager itself does not set cookies, but manages tags from various tracking websites. In our data protection texts for the individual tracking tools, you will find detailed information on how to delete or manage your data.

Google is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information on this at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=311244301. If you want to learn more about the Google Tag Manager, we recommend the FAQs at https://www.google.com/intl/de/tagmanager/faq.html.

IONOS WebAnalytics privacy policy

We use the IONOS WebAnalytics analysis tool from the German company 1 & 1 IONOS SE, Elgendorfer Straße 57, 56410 Montabaur, Germany on our website. The tool helps us to analyze our website and for this data is also collected and stored. However, this tool does not collect data that could identify you as a person. Nevertheless, in this data protection declaration we want to provide you with more detailed information about data processing and storage and also explain why we use IONOS WebAnalytics.

What is IONOS WebAnalytics?

As the name suggests, IONOS WebAnalytics is a tool that is used to analyze our website. The software program collects data such as how long you have been on our website, which buttons you click or which other websites you have come from. This gives us a good overview of user behavior on our website. All of this information is anonymous. This means that we do not identify you as a person through this data, but only receive general usage information and statistics.

Why do we use IONOS WebAnalytics on our website?

Our goal is to offer you the best possible experience on our website. We are convinced of our offers and want our website to be a helpful and useful place for you. For this we have to adapt our website as well as possible to your wishes and concerns. With a web analysis tool like IONOS WebAnalytics and the resulting data, we can improve our website accordingly. The data can also help us to design advertising and marketing measures more individually. With all these web analyzes, the protection of personal data is important to us. In contrast to other analysis tools, IONOS WebAnalytics does not save or process any data that could identify you as a person.

Which data is stored by IONOS WebAnalytics?

The data is collected and stored using log files or a so-called pixel. A pixel is an excerpt from JavaScript code that loads a collection of functions that can be used to track user behavior. WebAnalytics deliberately refrains from using cookies.

IONOS does not save any of your personal data. When a page is accessed, your IP address is transmitted, but is then immediately anonymized and processed in such a way that you cannot be identified as a person.

The following data is stored by IONOS WebAnalytics:

The data are not passed on to any third party providers and are only used for statistical evaluations.

How long and where is the data stored?

The data will be stored until the contract between IONOS WebAnalytics and us expires. In the case of a regular web hosting tariff, the data is stored in our log directory and graphic statistics are generated from it. These logs are deleted every 8 weeks. In the case of a MyWebsite tariff, the data is determined via a pixel. Here the data is only saved and processed within the IONOS WebAnalytics.

How can I delete my data or prevent data storage?

In principle, you have the right to information, correction or deletion and restriction of the processing of your personal data at any time. You can also revoke your consent to the processing of the data at any time. However, since no personal data is stored or processed via IONOS WebAnalytics and it is therefore not possible to assign you as a person, there is also no option to delete such data.

We hope we were able to provide you with the most important information about the really economical data processing of IONOS WebAnalytics. If you want to learn more about the tracking service, we recommend the company’s data protection declaration at https://www.ionos.de/hilfe/datenschutz/datenverarbeitung-von-webseitenbesuchern-ihres-11-ionos-produktes/webanalytics/?tid=311244301.

Embedded social media elements data protection declaration

We integrate elements of social media services on our website in order to display images, videos and texts.
When you visit pages that display these elements, data is transferred from your browser to the respective social media service and stored there. We have no access to this data.
The following links take you to the pages of the respective social media services where it is explained how they handle your data:

Facebook privacy policy

We use selected tools from Facebook on our website. Facebook is a social media network operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2 Ireland. With the help of these tools we can offer you and people who are interested in our products and services the best possible offer. In the following we provide an overview of the various Facebook tools, which data is sent to Facebook and how you can delete this data.

What are Facebook tools?

In addition to many other products, Facebook also offers the so-called “Facebook Business Tools”. This is the official name of Facebook. But since the term is hardly known, we decided to call them just Facebook tools. These include:

These tools enable Facebook to expand its services and to receive information about user activities outside of Facebook.

Why do we use Facebook tools on our website?

We only want to show our services and products to people who are really interested in them. With the help of advertisements (Facebook ads) we can reach exactly these people. However, in order to be able to show users appropriate advertising, Facebook needs information about people’s wishes and needs. Information about user behavior (and contact details) is made available to the company on our website. As a result, Facebook collects better user data and can show interested people the right advertising about our products or services. The tools thus enable customized advertising campaigns on Facebook.

Facebook calls data about your behavior on our website “event data”. These are also used for measurement and analysis services. In this way Facebook can create “campaign reports” on our behalf about the impact of our advertising campaigns. Furthermore, analyzes give us a better insight into how you use our services, website or products. This enables us to optimize your user experience on our website with some of these tools. For example, you can use the social plug-ins to share content on our site directly on Facebook.

Which data are saved by Facebook tools?

By using individual Facebook tools, personal data (customer data) can be sent to Facebook. Depending on the tools used, customer data such as name, address, telephone number and IP address can be sent.

Facebook uses this information to compare the data with the data it has about you (if you are a Facebook member). So-called “hashing” takes place before customer data is transmitted to Facebook. This means that any large data set is transformed into a character string. This is also used to encrypt data.

In addition to the contact details, “event data” are also transmitted. “Event data” means the information that we receive about you on our website. For example, which sub-pages you visit or which products you buy from us. Facebook does not share the information it receives with third parties (such as advertisers) unless the company has explicit permission or is legally obliged to do so. “Event data” can also be linked to contact details. This enables Facebook to offer better personalized advertising. After the above-mentioned comparison process, Facebook will delete the contact details again.

In order to be able to deliver advertisements in an optimized way, Facebook only uses the event data if this has been combined with other data (which were recorded by Facebook in another way). Facebook also uses this event data for security, protection, development and research purposes. Much of this data is transferred to Facebook via cookies. Cookies are small text files that are used to store data or information in browsers. Depending on the tools used and whether you are a Facebook member, a different number of cookies will be created in your browser. In the descriptions of the individual Facebook tools, we go into more detail on individual Facebook cookies. You can also find general information about the use of Facebook cookies at https://www.facebook.com/policies/cookies.

How long and where is the data stored?

In principle, Facebook stores data until it is no longer required for its own services and Facebook products. Facebook has servers all over the world where your data is stored. However, after it has been compared with your own user data, customer data is deleted within 48 hours.

How can I delete my data or prevent data storage?

According to the General Data Protection Regulation, you have the right to information, correction, portability and deletion of your data.

The data will only be completely deleted if you completely delete your Facebook account. And this is how deleting your Facebook account works:

1) On the right side of Facebook, click Settings.

2) Then click on “Your Facebook information” in the left column.

3) Now click “Deactivation and Deletion”.

4) Now select “Delete account” and then click on “Next and delete account”

5) Now enter your password, click on “Next” and then on “Delete account”

The storage of the data that Facebook receives via our site takes place, among other things, via cookies (e.g. with social plugins). You can deactivate, delete or manage individual or all cookies in your browser. Depending on the browser you are using, this works in different ways. The following instructions show how to manage cookies in your browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. You can decide for each individual cookie whether or not to allow it.

Facebook is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information on this at https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC. We hope we have brought you the most important information about the use and data processing by the Facebook tools. If you want to learn more about how Facebook uses your data, we recommend the data guidelines at https://www.facebook.com/about/privacy/update.

Facebook social plug-ins privacy policy

So-called social plug-ins from Facebook Inc. are built into our website. You can recognize these buttons by the classic Facebook logo, such as the “Like” button (the hand with a raised thumb) or a clear “Facebook plug-in” label. A social plug-in is a small part of Facebook that is integrated into our page. Each plug-in has its own function. The most used functions are the familiar “Like” and “Share” buttons.

The following social plug-ins are offered by Facebook:

At https://developers.facebook.com/docs/plugins you can find more information on how the individual plug-ins are used. We use the social plug-ins on the one hand to offer you a better user experience on our site, on the other hand because Facebook can optimize our advertisements.

If you have a Facebook account or have visited facebook.com before, Facebook has already set at least one cookie in your browser. In this case, your browser sends information to Facebook via this cookie as soon as you visit our site or interact with social plug-ins (e.g. the “Like” button).

The information received will be deleted or anonymized within 90 days. According to Facebook, this data includes your IP address, which website you visited, the date, time and other information relating to your browser.

In order to prevent Facebook from collecting a lot of data during your visit to our website and connecting it to the Facebook data, you must log out of Facebook while visiting the website.

If you are not logged in to Facebook or do not have a Facebook account, your browser sends less information to Facebook because you have fewer Facebook cookies. Nevertheless, data such as your IP address or which website you visit can be transmitted to Facebook. We would like to expressly point out that we do not know the exact content of the data. However, we try to inform you as much as possible about data processing based on our current state of knowledge. You can also read how Facebook uses the data in the company’s data policy at https://www.facebook.com/about/privacy/update.

The following cookies are set in your browser at least when you visit a website with social plug-ins from Facebook:

Name: dpr
Value: not specified
Purpose: This cookie is used so that the social plug-ins work on our website.
Expiration date: after the session ends

Name: fr
Value: 0jieyh4311244301c2GnlufEJ9..Bde09j… 1.0.Bde09j
Purpose: The cookie is also necessary for the plug-ins to function properly.
Expiry date: after 3 months

Note: These cookies were set after a test, even if you are not a Facebook member.

If you are logged in to Facebook, you can change your settings for advertisements yourself at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. If you are not a Facebook user, you can basically manage your usage-based online advertising at http://www.youronlinechoices.com/de/praferenzmanagement/. There you have the option of deactivating or activating providers.

If you want to learn more about Facebook’s data protection, we recommend the company’s own data guidelines at https://www.facebook.com/policy.php.

Facebook login privacy policy

We have integrated the practical Facebook login on our site. You can easily log in to us with your Facebook account without having to create another user account. If you decide to register using the Facebook login, you will be redirected to the social media network Facebook. There you log in using your Facebook user data. This login procedure saves data about you or your user behavior and transmits it to Facebook.

In order to save the data, Facebook uses various cookies. In the following we show you the most important cookies that are set in your browser or already exist when you log in to our site via the Facebook login:

Name: fr
Value: 0jieyh4c2GnlufEJ9..Bde09j… 1.0.Bde09j
Purpose: This cookie is used so that the social plugin on our website works as well as possible.
Expiry date: after 3 months

Name: datr
Value: 4Jh7XUA2311244301SEmPsSfzCOO4JFFl
Purpose: Facebook sets the “datr” cookie when a web browser accesses facebook.com, and the cookie helps to identify login activities and protect users.
Expiry date: after 2 years

Name: _js_datr
Value: deleted
Purpose: This session cookie is set by Facebook for tracking purposes, even if you do not have a Facebook account or are logged out.
Expiration date: after the session ends

Note: The cookies listed are only a small selection of the cookies available to Facebook. Other cookies are, for example, _ fbp, sb or wd. A complete list is not possible because Facebook has a large number of cookies and uses them variably.

The Facebook login offers you a quick and easy registration process on the one hand, and on the other hand we have the option of sharing data with Facebook. This enables us to better tailor our offers and promotions to your interests and needs. Data that we receive from Facebook in this way is public data such as

In return, we provide Facebook with information about your activities on our website. This includes information about the end device you are using, which subpages you visit on our site or which products you have purchased from us.

By using Facebook login, you consent to data processing. You can revoke this agreement at any time. If you want to find out more information about data processing by Facebook, we recommend the Facebook data protection declaration at https://de-de.facebook.com/policy.php.

If you are logged in to Facebook, you can change your settings for advertisements yourself at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen.

Instagram privacy policy

We have built in Instagram functions on our website. Instagram is a social media platform operated by Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Instagram has been a subsidiary of Facebook Inc. since 2012 and is a Facebook product. Embedding Instagram content on our website is called embedding. This enables us to show you content such as buttons, photos or videos from Instagram directly on our website. When you visit our website that has an Instagram function integrated, data is transmitted to Instagram, stored and processed. Instagram uses the same systems and technologies as Facebook. Your data will thus be processed across all Facebook companies.

In the following, we want to give you a more detailed insight into why Instagram collects data, what data it is and how you can largely control the data processing. Since Instagram belongs to Facebook Inc., we obtain our information from the Instagram guidelines on the one hand, but also from the Facebook data guidelines themselves on the other.

What is Instagram?

Instagram is one of the most famous social media networks worldwide. Instagram combines the advantages of a blog with the advantages of audiovisual platforms such as YouTube or Vimeo. You can upload photos and short videos to “Insta” (as many of the users casually call the platform), edit them with various filters and also distribute them on other social networks. And if you don’t want to be active yourself, you can just follow other interesting users.

Why do we use Instagram on our website?

Instagram is the social media platform that has really gone through the roof in recent years. And of course we have reacted to this boom too. We want you to feel as comfortable as possible on our website. Therefore, a varied preparation of our content is a matter of course for us. Thanks to the embedded Instagram functions, we can enrich our content with helpful, funny or exciting content from the Instagram world. Since Instagram is a subsidiary of Facebook, the data collected can also be used for personalized advertising on Facebook. Our advertisements only get to people who are really interested in our products or services.

Instagram also uses the collected data for measurement and analysis purposes. We get summarized statistics and thus more insight into your wishes and interests. It is important to note that these reports do not personally identify you.

What data does Instagram store?

If you come across one of our pages that has Instagram functions (such as Instagram images or plug-ins) installed, your browser automatically connects to Instagram’s servers. In doing so, data is sent to Instagram, stored and processed. Regardless of whether you have an Instagram account or not. This includes information about our website, about your computer, about purchases made, about advertisements that you see and how you use our offer. The date and time of your interaction with Instagram are also saved. If you have an Instagram account or are logged in, Instagram saves significantly more data about you.

Facebook differentiates between customer data and event data. We assume this is exactly the case with Instagram. Customer data are, for example, name, address, telephone number and IP address. It is important to mention that this customer data is only transmitted to Instagram after it has been “hashed” beforehand. Hashing means that a data record is converted into a character string. This allows you to encrypt the contact details. In addition, the “event data” mentioned above are also transmitted. Facebook – and consequently Instagram – understands “event data” to mean data about your user behavior. It can also happen that contact data is combined with event data. The contact details collected are compared with the data that Instagram already has about you.

The collected data is transmitted to Facebook via small text files (cookies), which are usually set in your browser. Depending on the Instagram functions used and whether you have an Instagram account yourself, different amounts of data are stored.

We assume that data processing on Instagram works the same as on Facebook. This means: if you have an Instagram account or have visited www.instagram.com, Instagram has set at least one cookie. If this is the case, your browser sends information to Instagram via the cookie as soon as you come into contact with an Instagram function. This data will be deleted or anonymized after 90 days at the latest (after comparison). Although we have dealt intensively with data processing by Instagram, we cannot say exactly which data Instagram collects and stores.

In the following, we show you cookies that are set at least in your browser when you click on an Instagram function (such as a button or an Insta picture). Our test assumes that you do not have an Instagram account. If you are logged in to Instagram, significantly more cookies will of course be set in your browser.

These cookies were used in our test:

Name: csrftoken
Value: “”
Purpose: This cookie is very likely to be set for security reasons in order to prevent falsification of inquiries. However, we could not find out more precisely.
Expiry date: after one year

Name: mid
Value: “”
Purpose: Instagram sets this cookie to optimize its own services and offers in and outside of Instagram. The cookie defines a unique user ID.
Expiration date: after the session ends

Name: fbsr_311244301124024
Value: no information
Purpose: This cookie stores the log-in request for users of the Instagram app.
Expiration date: after the session ends

Name: rur
Value: ATN
Purpose: This is an Instagram cookie that guarantees functionality on Instagram.
Expiration date: after the session ends

Name: urlgen
Value: “{\” 194.96.75.33 \ ”: 1901}: 1iEtYv: Y833k2_UjKvXgYe311244301”
Purpose: This cookie is used by Instagram for marketing purposes.
Expiration date: after the session ends

Note: We cannot claim to be complete here. Which cookies are set in the individual case depends on the embedded functions and your use of Instagram.

How long and where is the data stored?

Instagram shares the information received between the Facebook companies with external partners and with people with whom you connect worldwide. The data processing takes place in compliance with our own data guidelines. For security reasons, among other things, your data is distributed on Facebook servers around the world. Most of these servers are in the USA.

How can I delete my data or prevent data storage?

Thanks to the General Data Protection Regulation, you have the right to information, portability, correction and deletion of your data. You can manage your data in the Instagram settings. If you want to completely erase your data on Instagram, you have to delete your Instagram account permanently.

And this is how the deletion of the Instagram account works:

First, open the Instagram app. On your profile page, go down and click on “Help Center”. You are now on the company’s website. On the website, click on “Manage Your Account” and then on “Delete Your Account”.

If you delete your account entirely, Instagram will delete posts such as your photos and status updates. Information that other people have shared about you does not belong to your account and therefore will not be deleted.

As already mentioned above, Instagram stores your data primarily via cookies. You can manage, deactivate or delete these cookies in your browser. Management always works a little differently depending on your browser. Here we show you the instructions for the most important browsers.

Chrome: Delete, activate and manage cookies in Chrome

Safari: manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

You can also set up your browser so that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not.

Instagram is a subsidiary of Facebook Inc. and Facebook is an active participant in the EU-U.S. Privacy Shield Framework. This framework ensures correct data transfer between the USA and the European Union. You can find out more about this at https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC. We have tried to give you the most important information about data processing by Instagram. On https://help.instagram.com/519522125107875
you can take a closer look at Instagram’s data guidelines.

Twitter privacy policy

We have installed Twitter functions on our website. These are, for example, embedded tweets, timelines, buttons or hashtags. Twitter is a short message service and a social media platform from Twitter Inc., One Cumberland Place, Fenian Street, Dublin 2 D02 AX07, Ireland.

To the best of our knowledge, in the European Economic Area and in Switzerland, simply integrating the Twitter function does not transfer any personal data or data on your web activities to Twitter. Only when you interact with the Twitter functions, such as clicking a button, can data be sent to Twitter, stored and processed there. We have no influence on this data processing and are not responsible. As part of this data protection declaration, we want to give you an overview of what data Twitter stores, what Twitter does with this data and how you can largely protect yourself from data transmission.

What is twitter?

For some, Twitter is a news service, for others a social media platform and still others speak of a microblogging service. All of these terms are justified and mean more or less the same thing.

Both private individuals and companies use Twitter to communicate with interested people via short messages. Twitter only allows 280 characters per message. These messages are called “tweets”. In contrast to Facebook, for example, the service does not focus on expanding a network for “friends”, but wants to be understood as a global and open news platform. You can also keep an anonymous account on Twitter and tweets can be deleted by the company on the one hand and by the users themselves on the other.

Why do we use Twitter on our website?

Like many other websites and companies, we try to offer our services through various channels and to communicate with our customers. Twitter in particular has grown dear to our hearts as a useful “little” news service. We repeatedly tweet or retweet exciting, funny or interesting content. We understand that you cannot follow every channel separately. After all, you have something else to do. That is why we have also integrated Twitter functions on our website. You can experience our Twitter activity “on site” or come to our Twitter page via a direct link. By integrating it, we want to strengthen our service and user-friendliness on our website.

What data is stored by Twitter?

On some of our sub-pages you will find the built-in Twitter functions. If you interact with the Twitter content, such as clicking a button, Twitter can collect and save data. Even if you don’t have a Twitter account yourself. Twitter calls this data “log data”. This includes demographic data, browser cookie IDs, the ID of your smartphone, hashed e-mail addresses, and information about which pages you have visited on Twitter and what actions you have taken. Of course, Twitter stores more data if you have a Twitter account and are logged in. This storage mostly takes place via cookies. Cookies are small text files that are usually set in your browser and transmit various information to Twitter.

We will now show you which cookies are set if you are not logged in to Twitter but visit a website with built-in Twitter functions. Please consider this list as an example. We cannot guarantee completeness here, as the choice of cookies is always changing and depends on your individual actions with the Twitter content.

These cookies were used in our test:

Name: personalization_id
Value: “v1_cSJIsogU51SeE311244301”
Purpose: This cookie stores information about how you use the website and which advertising you may have come to Twitter.
Expiry date: after 2 years

Name: long
Value: de
Purpose: This cookie stores your preset or preferred language.
Expiration date: after the session ends

Name: guest_id
Value: 311244301v1% 3A157132626
Purpose: This cookie is set to identify you as a guest.
Expiry date: after 2 years

Name: fm
Value: 0
Purpose: Unfortunately, we were unable to find out the purpose of this cookie.
Expiration date: after the session ends

Name: external_referer
Value: 3112443012beTA0sf5lkMrlGt
Purpose: This cookie collects anonymous data such as how often you visit Twitter and how long you visit Twitter.
Expiry date: After 6 days

Name: eu_cn
Value: 1
Purpose: This cookie stores user activity and is used by Twitter for various advertising purposes.
Expiry date: After one year

Name: ct0
Value: c1179f07163a365d2ed7aad84c99d966
Purpose: Unfortunately we have not found any information about this cookie.
Expiry date: after 6 hours

Name: _twitter_sess
Value: 53D% 253D – dd0248311244301-
Purpose: With this cookie you can use functions within the Twitter website.
Expiration date: after the session ends

Note: Twitter also works with third parties. That is why we also recognized the three Google Analytics cookies _ga, _gat, _gid in our test.

Twitter uses the collected data on the one hand to better understand user behavior and thus improve its own services and promotional offers, on the other hand, the data also serve internal security measures.

How long and where is the data stored?

If Twitter collects data from other websites, these will be deleted, summarized or otherwise hidden after a maximum of 30 days. The Twitter servers are located at various server centers in the United States. It can therefore be assumed that the data collected will be collected and stored in America. After our research, we could not clearly determine whether Twitter also has its own servers in Europe. In principle, Twitter can save the collected data until it is no longer useful to the company, you delete the data or there is a statutory deletion period.

How can I delete my data or prevent data storage?

In its data protection guidelines, Twitter repeatedly emphasizes that it does not save any data from external website visits if you or your browser are located in the European Economic Area or in Switzerland. However, if you interact directly with Twitter, Twitter will of course also save your data.

If you have a Twitter account, you can manage your data by clicking on “More” under the “Profile” button. Then click on “Settings and data protection”. Here you can manage the data processing individually.

If you don’t have a Twitter account, you can go to twitter.com and then click on “Personalization”. You can manage the data you have collected under the item “Customization and data”.

As already mentioned above, most of the data is stored via cookies and you can manage, deactivate or delete them in your browser. Please note that you can only “edit” the cookies in the browser you have chosen. That means: if you use a different browser in the future, you will have to manage your cookies there again according to your wishes. Instructions for managing cookies in the most popular browsers can be found here.

Chrome: Delete, activate and manage cookies in Chrome

Safari: manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

You can also manage your browser so that you are informed of each individual cookie. Then you can always decide individually whether or not to allow a cookie.

Twitter also uses the data for personalized advertising inside and outside of Twitter. In the settings you can switch off personalized advertising under “Personalization and data”. If you use Twitter on a browser, you can deactivate personalized advertising at http://optout.aboutads.info/?c=2&lang=EN.

Twitter is an active participant in the EU-U.S. Privacy Shield Framework. This framework ensures correct data transfer between the USA and the European Union. You can find out more about this at https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO.

We hope we have given you a basic overview of data processing by Twitter. We do not receive any data from Twitter and are not responsible for what Twitter does with your data. If you have any further questions on this topic, we recommend the Twitter data protection declaration at https://twitter.com/de/privacy.

LinkedIn privacy policy

We use social plug-ins from the social media network LinkedIn, the company LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA on our website. The social plug-ins can be feeds, content sharing or links to our LinkedIn page. The social plug-ins are clearly marked with the well-known LinkedIn logo and allow, for example, interesting content to be shared directly via our website. LinkedIn Ireland Unlimited Company Wilton Place in Dublin is responsible for data processing for the European Economic Area and Switzerland.

By embedding such plug-ins, data can be sent to LinkedIn, saved and processed there. In this data protection declaration, we want to inform you which data is involved, how the network uses this data and how you can manage or prevent data storage.

What is LinkedIn?

LinkedIn is the largest social network for business contacts. In contrast to Facebook, for example, the company concentrates exclusively on establishing business contacts. Companies can present services and products on the platform and establish business relationships. Many people also use LinkedIn to search for a job or to find suitable employees for their own company. In Germany alone, the network has over 11 million members. In Austria there are around 1.3 million.

Why do we use LinkedIn on our website?

We know how busy you are. You can’t follow all social media channels individually. Even if, as in our case, it would be worth it. Because we keep posting interesting news or reports that are worth spreading. That is why we have created the possibility on our website to share interesting content directly on LinkedIn or to refer directly to our LinkedIn page. We consider built-in social plug-ins to be an extended service on our website. The data that LinkedIn collects also helps us to only show possible advertising measures to people who are interested in our offer.

Which data does LinkedIn store?

LinkedIn does not store any personal data simply by integrating the social plug-ins. LinkedIn calls this data, which is generated by plug-ins, passive impressions. However, if you click on a social plug-in, for example to share our content, the platform saves personal data as so-called “active impressions”. Regardless of whether you have a LinkedIn account or not. If you are logged in, the data collected will be assigned to your account.

Your browser establishes a direct connection to the LinkedIn servers when you interact with our plug-ins. The company logs various usage data. In addition to your IP address, this can be, for example, registration data, device information or information about your Internet or mobile network provider. If you call up LinkedIn services via your smartphone, your location can also be determined (after you have given permission). LinkedIn can also pass this data on to third parties in hashed form. Hashing means that a data record is converted into a character string. This allows the data to be encrypted in such a way that people can no longer be identified.

Most of the data on your user behavior is stored in cookies. These are small text files that are usually set in your browser. In addition, LinkedIn can also use web beacons, pixel tags, display tags and other device identifications.

Various tests also show which cookies are set when a user interacts with a social plug-in. The data found cannot claim to be complete and serve only as an example. The following cookies were set without being logged in to LinkedIn:

Name: bcookie
Value: = 2 & 34aab2aa-2ae1-4d2a-8baf-c2e2d7235c16311244301-
Purpose: The cookie is a so-called “browser ID cookie” and consequently saves your identification number (ID).
Expiry date: After 2 years

Name: long
Value: v = 2 & lang = de-de
Purpose: This cookie stores your preset or preferred language.
Expiration date: after the session ends

Name: lidc
Value: 1818367: t = 1571904767: s = AQF6KNnJ0G311244301…
Purpose: This cookie is used for routing. Routing records the ways in which you came to LinkedIn and how you navigate through the website there.
Expiry date: after 24 hours

Name: rtc
Value: kt0lrv3NF3x3t6xvDgGrZGDKkX
Purpose of use: No further information could be obtained about this cookie.
Expiry date: after 2 minutes

Name: JSESSIONID
Value: ajax: 3112443012900777718326218137
Purpose: This is a session cookie that LinkedIn uses to maintain anonymous user sessions through the server.
Expiration date: after the session ends

Name: bscookie
Value: “v = 1 & 201910230812 …
Purpose: This cookie is a security cookie. LinkedIn describes it as a secure browser ID cookie.
Expiry date: after 2 years

Name: fid
Value: AQHj7Ii23ZBcqAAAA …
Purpose: No further information could be found for this cookie.
Expiry date: after 7 days

Note: LinkedIn also works with third parties. That is why we also recognized the two Google Analytics cookies _ga and _gat in our test.

How long and where is the data stored?

In principle, LinkedIn retains your personal data for as long as the company considers it necessary to offer its own services. However, LinkedIn will delete your personal data if you delete your account. In some exceptional cases, LinkedIn retains some data in a summarized and anonymous form even after you delete your account. Once you delete your account, other people will no longer be able to see your data within a day. LinkedIn generally deletes the data within 30 days. However, LinkedIn retains data if it is required by law. Data that can no longer be assigned to any person will be saved even after the account has been closed. The data is stored on various servers in America and probably also in Europe.

How can I delete my data or prevent data storage?

You have the right to access your personal data at any time and also to delete it. You can manage, change and delete your data in your LinkedIn account. You can also request a copy of your personal data from LinkedIn.

To access the account information on your LinkedIn profile:

Click on your profile icon in LinkedIn and select the “Settings and data protection” section. Now click on “Privacy” and then in the section “How LinkedIn uses your data” on “Change”. In just a short time you can download selected data on your web activity and account history.

You also have the option in your browser to prevent data processing by LinkedIn. As mentioned above, LinkedIn stores most of the data via cookies that are set in your browser. You can manage, deactivate or delete these cookies. Management works a little differently depending on which browser you have. You can find the instructions for the most common browsers here:

Chrome: Delete, activate and manage cookies in Chrome

Safari: manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

You can also basically set up your browser so that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not.

LinkedIn is an active participant in the EU-U.S. Privacy Shield Frameworks. This framework ensures correct data transfer between the USA and the European Union. You can find out more about this at https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0. We have tried to provide you with the most important information about data processing by LinkedIn. At https://www.linkedin.com/legal/privacy-policy you can find out more about the data processing of the social media network LinkedIn.

YouTube privacy policy

We have installed YouTube videos on our website. So we can present you interesting videos directly on our website. YouTube is a video portal that has been a subsidiary of Google since 2006. The video portal is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. If you call up a page on our website that has an embedded YouTube video, your browser automatically connects to the YouTube or Google servers. Different data are transmitted (depending on the settings). Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all data processing in Europe.

In the following we would like to explain to you in more detail which data is processed, why we have integrated YouTube videos and how you can manage or delete your data.

What is youtube?

On YouTube, users can watch, rate, comment and upload videos for free. Over the past few years, YouTube has become one of the most important social media channels in the world. So that we can display videos on our website, YouTube provides a code excerpt that we have built into our site.

Why do we use YouTube videos on our website?

YouTube is the video platform with the most visitors and the best content. We strive to offer you the best possible user experience on our website. And of course interesting videos shouldn’t be missing. With the help of our embedded videos, we provide you with other helpful content in addition to our texts and images. In addition, our website is more easily found on the Google search engine thanks to the embedded videos. Even if we place advertisements via Google Ads, thanks to the data collected, Google can really only show these advertisements to people who are interested in our offers.

Which data is saved by YouTube?

As soon as you visit one of our pages that has a YouTube video integrated, YouTube sets at least one cookie that saves your IP address and our URL. If you are logged into your YouTube account, YouTube can usually assign your interactions on our website to your profile using cookies. This includes data such as session duration, bounce rate, approximate location, technical information such as browser type, screen resolution or your Internet provider. Further data can be contact details, any ratings, sharing content via social media or adding to your favorites on YouTube.

If you are not signed in to a Google account or a YouTube account, Google stores data with a unique identifier that is linked to your device, browser or app. For example, your preferred language setting is retained. But a lot of interaction data cannot be saved because fewer cookies are set.

In the following list we show cookies that were set in a test in the browser. On the one hand, we show cookies that are set without a registered YouTube account. On the other hand, we show cookies that are set with a registered account. The list cannot claim to be complete because the user data always depends on the interactions on YouTube.

Name: YSC
Value: b9-CV6ojI5Y311244301-1
Purpose: This cookie registers a unique ID in order to save statistics of the videos seen.
Expiration date: after the session ends

Name: PREF
Value: f1 = 50000000
Purpose: This cookie also registers your unique ID. Via PREF, Google receives statistics on how you use YouTube videos on our website.
Expiry date: after 8 months

Name: GPS
Value: 1
Purpose: This cookie registers your unique ID on mobile devices in order to track the GPS location.
Expiry date: after 30 minutes

Name: VISITOR_INFO1_LIVE
Value: 95Chz8bagyU
Purpose: This cookie tries to estimate the bandwidth of the user on our website (with built-in YouTube video).
Expiry date: after 8 months

Other cookies that are set when you are logged in to your YouTube account:

Name: APISID
Value: zILlvClZSkqGsSwI / AU1aZI6HY7311244301-
Purpose: This cookie is used to create a profile about your interests. The data is used for personalized advertisements.
Expiry date: after 2 years

Name: CONSENT
Value: YES + AT.de + 20150628-20-0
Purpose: The cookie stores the status of a user’s consent to the use of various Google services. CONSENT is also used for security in order to check users and to protect user data from unauthorized attacks.
Expiry date: after 19 years

Name: HSID
Value: AcRwpgUik9Dveht0I
Purpose: This cookie is used to create a profile about your interests. This data helps to display personalized advertising.
Expiry date: after 2 years

Name: LOGIN_INFO
Value: AFmmF2swRQIhALl6aL…
Purpose: This cookie stores information about your login data.
Expiry date: after 2 years

Name: SAPISID
Value: 7oaPxoG-pZsJuuF5 / AnUdDUIsJ9iJz2vdM
Purpose: This cookie works by uniquely identifying your browser and your device. It is used to create a profile about your interests.
Expiry date: after 2 years

Name: SID
Value: oQfNKjAsI311244301-
Purpose: This cookie saves your Google account ID and your last login time in a digitally signed and encrypted form.
Expiry date: after 2 years

Name: SIDCC
Value: AN0-TYuqub2JOcDTyL
Purpose: This cookie stores information on how you use the website and which advertisements you may have seen before visiting our site.
Expiry date: after 3 months

How long and where is the data stored?

The data that YouTube receives and processes from you is stored on Google’s servers. Most of these servers are in America. At https://www.google.com/about/datacenters/inside/locations/?hl=de you can see exactly where the Google data centers are located. Your data is distributed on the servers. In this way, the data can be accessed more quickly and is better protected against manipulation.

Google stores the collected data for different lengths of time. You can delete some data at any time, others are automatically deleted after a limited time and others are stored by Google for a longer period of time. Some data (such as items from “My Activity”, photos or documents, products) stored in your Google Account will remain stored until you delete them. Even if you are not signed in to a Google Account, you can delete some data associated with your device, browser or app.

How can I delete my data or prevent data storage?

Basically, you can delete data in the Google account manually. With the automatic deletion function of location and activity data introduced in 2019, information is stored depending on your decision – either 3 or 18 months and then deleted.

Regardless of whether you have a Google account or not, you can configure your browser in such a way that Google deletes or deactivates cookies. Depending on which browser you are using, this works in different ways. The following instructions show how to manage cookies in your browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. You can decide for each individual cookie whether or not to allow it. Since YouTube is a subsidiary of Google, there is a common privacy policy. If you want to find out more about how your data is handled, we recommend the data protection declaration at https://policies.google.com/privacy?hl=de.

YouTube Subscribe Button Privacy Policy

We have installed the YouTube Subscribe button on our website. You can usually recognize the button by the classic YouTube logo. The logo shows the words “Subscribe” or “YouTube” in white letters in front of a red background and the white “Play symbol” to the left. The button can, however, also have a different design.

Our YouTube channel always offers you funny, interesting or exciting videos. With the built-in “subscribe button” you can subscribe to our channel directly from our website and do not have to call up the YouTube website. We want to make access to our comprehensive content as easy as possible for you. Please note that this allows YouTube to save and process your data.

If you see a built-in subscription button on our site, YouTube sets at least one cookie – according to Google. This cookie stores your IP address and our URL. YouTube can also find out information about your browser, your approximate location and your preset language in this way. In our test, the following four cookies were set without being logged into YouTube:

Name: YSC
Value: b9-CV6ojI5311244301Y
Purpose: This cookie registers a unique ID in order to save statistics of the videos seen.
Expiration date: after the session ends

Name: PREF
Value: f1 = 50000000
Purpose: This cookie also registers your unique ID. Via PREF, Google receives statistics on how you use YouTube videos on our website.
Expiry date: after 8 months

Name: GPS
Value: 1
Purpose: This cookie registers your unique ID on mobile devices in order to track the GPS location.
Expiry date: after 30 minutes

Name: VISITOR_INFO1_LIVE
Value: 31124430195Chz8bagyU
Purpose: This cookie tries to estimate the bandwidth of the user on our website (with built-in YouTube video).
Expiry date: after 8 months

Note: These cookies were set after a test and cannot claim to be complete.

If you are logged into your YouTube account, YouTube can save many of your actions/interactions on our website with the help of cookies and assign them to your YouTube account. YouTube receives information such as how long you have been surfing on our site, what type of browser you are using, what screen resolution you prefer or what actions you carry out.

YouTube uses this data on the one hand to improve its own services and offers and on the other hand to provide analyzes and statistics for advertisers (who use Google Ads).

Google reCAPTCHA privacy policy

Our primary goal is to secure and protect our website for you and for us in the best possible way. To ensure this, we use Google reCAPTCHA from Google Inc. For the European area, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With reCAPTCHA we can determine whether you are really a flesh and blood human and not a robot or other spam software. We understand spam as any unsolicited information that comes to us electronically. With the classic CAPTCHAS, you mostly had to solve text or picture puzzles to check. With reCAPTCHA from Google, we usually don’t have to bother you with such puzzles. In most cases, it is sufficient to simply tick the box and confirm that you are not a bot. With the new Invisible reCAPTCHA version you don’t even have to check the box anymore. How this works exactly and, above all, which data is used for it, you will find out in the course of this data protection declaration.

What is reCAPTCHA?

reCAPTCHA is a free captcha service from Google that protects websites from spam software and misuse by non-human visitors. The most common use of this service is when filling out forms on the Internet. A captcha service is a type of automatic Turing test that is intended to ensure that an action on the Internet is carried out by a human and not by a bot. In the classic Turing test (named after the computer scientist Alan Turing), a person determines the difference between bot and human. With captchas, this is also done by the computer or a software program. Classic captchas work with small tasks that are easy for humans to solve, but are very difficult for machines. With reCAPTCHA, you no longer have to actively solve puzzles. The tool uses modern risk techniques to distinguish people from bots. Here you only have to tick the text field “I am not a robot” or with Invisible reCAPTCHA even that is no longer necessary. With reCAPTCHA, a JavaScript element is integrated into the source text and then the tool runs in the background and analyzes your user behavior. The software calculates a so-called captcha score from these user actions. Google uses this score to calculate the probability that you are human before entering the captcha. reCAPTCHA or captchas in general are always used when bots could manipulate or abuse certain actions (such as registrations, surveys, etc.).

Why do we use reCAPTCHA on our website?

We only want to welcome people of flesh and blood on our side. Bots or spam software of all kinds can safely stay at home. That is why we are doing all we can to protect ourselves and offer you the best possible user-friendliness. For this reason we use Google reCAPTCHA from Google. So we can be pretty sure that we will remain a “bot-free” website. By using reCAPTCHA, data is transmitted to Google in order to determine whether you are really human. reCAPTCHA therefore serves the security of our website and consequently also your security. For example, without reCAPTCHA, it could happen that a bot registers as many email addresses as possible in order to “spam” on forums or blogs with unwanted advertising content. With reCAPTCHA we can avoid such bot attacks.

What data is stored by reCAPTCHA?

reCAPTCHA collects personal data from users in order to determine whether the actions on our website really come from people. So the IP address and other data that Google needs for the reCAPTCHA service can be sent to Google. IP addresses are almost always shortened beforehand within the member states of the EU or other signatory states to the Agreement on the European Economic Area before the data ends up on a server in the USA. The IP address will not be combined with other Google data unless you are logged in to your Google account while using reCAPTCHA. First, the reCAPTCHA algorithm checks whether Google cookies from other Google services (YouTube, Gmail, etc.) have already been placed on your browser. ReCAPTCHA then sets an additional cookie in your browser and takes a snapshot of your browser window.

The following list of collected browser and user data does not claim to be complete. Rather, they are examples of data that, to our knowledge, are processed by Google.

It is undisputed that Google uses and analyzes this data even before you click on the tick “I am not a robot”. With the Invisible reCAPTCHA version, there is even no ticking and the entire recognition process runs in the background. How much and which data Google stores exactly cannot be learned from Google in detail.

The following cookies are used by reCAPTCHA: Here we refer to the reCAPTCHA demo version from Google at https://www.google.com/recaptcha/api2/demo. All of these cookies require a unique identifier for tracking purposes. Here is a list of cookies that Google reCAPTCHA has set on the demo version:

Name: IDE
Value: WqTUmlnmv_qXyi_DGNPLESKnRNrpgXoy1K-pAZtAkMbHI-311244301-8
Purpose: This cookie is set by the DoubleClick company (also owned by Google) to register and report the actions of a user on the website when dealing with advertisements. In this way, advertising effectiveness can be measured and appropriate optimization measures can be taken. IDE is stored in browsers under the domain doubleclick.net.
Expiry date: after one year

Name: 1P_JAR
Value: 2019-5-14-12
Purpose: This cookie collects statistics on website usage and measures conversions. A conversion occurs, for example, when a user becomes a buyer. The cookie is also used to show relevant advertisements to users. The cookie can also be used to prevent a user from seeing the same ad more than once.
Expiry date: after one month

Name: ANID
Value: U7j1v3dZa3112443010xgZFmiqWppRWKOr
Purpose: We could not find out much information about this cookie. In Google’s data protection declaration, the cookie is used in connection with “advertising cookies” such as. B. “DSID”, “FLC”, “AID”, “TAID” mentioned. ANID is stored under the domain google.com.
Expiry date: after 9 months

Name: CONSENT
Value: YES + AT.de + 20150628-20-0
Purpose: The cookie stores the status of a user’s consent to the use of various Google services. CONSENT is also used for security in order to check users, prevent fraud of login information and protect user data from unauthorized attacks.
Expiry date: after 19 years

Name: NID
Value: 0WmuWqy311244301zILzqV_nmt3sDXwPeM5Q
Purpose: NID is used by Google to adapt advertisements to your Google search. With the help of the cookie, Google “remembers” your most frequently entered search queries or your previous interaction with ads. This way you always get customized advertisements. The cookie contains a unique ID to collect personal settings of the user for advertising purposes.
Expiry date: after 6 months

Name: DV
Value: gEAABBCjJMXcI0dSAAAANbqc311244301-4
Purpose: As soon as you have ticked the “I am not a robot” tick, this cookie will be set. The cookie is used by Google Analytics for personalized advertising. DV collects information in an anonymous form and is also used to make user distinctions.
Expiry date: after 10 minutes

Note: This list cannot claim to be complete, as experience has shown that Google changes the choice of cookies again and again.

How long and where is the data stored?

By inserting reCAPTCHA, your data will be transferred to the Google server. Where exactly this data is stored, Google does not clearly state, even after repeated inquiries. Without having received a confirmation from Google, it can be assumed that data such as mouse interaction, time spent on the website or language settings on the European or American Google Servers. The IP address that your browser transmits to Google is generally not merged with other Google data from other Google services. However, if you are logged into your Google account while using the reCAPTCHA plug-in, the data will be merged. The different data protection provisions of Google apply for this.

How can I delete my data or prevent data storage?

If you do not want any data about you or your behavior to be transmitted to Google, you must completely log out of Google and delete all Google cookies before you visit our website or use the reCAPTCHA software. In principle, the data is automatically transmitted to Google as soon as you visit our website. To delete this data again, you must contact Google support at https://support.google.com/?hl=de&tid=311244301.

So when you use our website, you agree that Google LLC and its representatives automatically collect, process and use data.

You can find out a little more about reCAPTCHA on Google’s web developer page at https://developers.google.com/recaptcha/. Google goes into the technical development of the reCAPTCHA in more detail here, but you will look in vain for precise information about data storage and data protection issues. A good overview of the basic use of data by Google can be found in the in-house data protection declaration at https://www.google.com/intl/de/policies/privacy/.