Autor: Vladimir Milivojevic
Datum: 02.09.2024
AI search engines use advanced technologies like machine learning and natural language processing. They understand the context and intent behind a search query, not just the keywords. Take this example: when you are searching for "best places to visit in summer," the intent is communicated so properly that this AI search engine really understands that you want it to suggest to you some good places for summer traveling. This fact holds true even when those exact words do not come on a web page. The AI reads your intent, except for obvious differences, to provide the most relevant results.
Autor: Vladimir Milivojevic
Datum: 23.09.2021
Local SEO is not a magic trick or unnatural manipulation to trick Google. Currently, in the time of the Covid-19 pandemic, the digital presence is more important than ever. A well-optimized website that appears in the SERPs in the first position for the local term entered brings a lot of click potential with it. A local, well-optimized website aims to serve the information needs of the user.
Autor: Vladimir Milivojevic
Datum: 08.06.2023
YouTube is the second largest search engine in the world. This platform combines the characteristics of a social media platform and a search engine. Here, users have the opportunity to subscribe to channels, comment on videos and discover new content thanks to the algorithm.
Autor: Vladimir Milivojevic
Datum: 07.11.2024
The possible goals for the relaunch of a website: To improve the usability of the website so that visitors and customers can find the products more easily. The conversion rates should be increased and the bounce rate reduced. Other goals could be a higher ranking in search engines, an increase in traffic and stronger branding. Before the relaunch, a backup of the current version of the website should be created.
Autor: Vladimir Milivojevic
Datum: 06.03.2022
A big part of Google’s dominance in the industry is it’s innovative approach and the desire to be the frontrunners in the market. It’s almost always that others have to adapt to the way Google plays the game, instead of Google keeping up with the trends that others set. A major part of that is the constant update regarding their policies that shape the marketing business for the foreseeable future.
Autor: Vladimir Milivojevic
Datum: 19.12.2023
In today's rapidly evolving digital environment the integration of digital transformation into business strategies is increasingly essential for achieving online success. The industry leaders assert that digital transformation is more than just a technological upgrade. This is a strategic revolution crucial for boosting online visibility and enhancing digital marketing effectiveness.