Development
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AI Search Engine Optimisation
Autor: Vladimir Milivojevic
Datum: 02.09.2024
AI search engines use advanced technologies like machine learning and natural language processing. They understand the context and intent behind a search query, not just the keywords. Take this example: when you are searching for "best places to visit in summer," the intent is communicated so properly that this AI search engine really understands that you want it to suggest to you some good places for summer traveling. This fact holds true even when those exact words do not come on a web page. The AI reads your intent, except for obvious differences, to provide the most relevant results.
Local SEO
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What is Local-SEO ?
Autor: Vladimir Milivojevic
Datum: 11.02.2025
Local SEO can help your business appear in local search results. When your potential customers are looking for services or products nearby, local SEO can make your business easier to find.
Offpage SEO
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Youtube SEO - Video Optimization Guide
Autor: Vladimir Milivojevic
Datum: 08.06.2023
YouTube is the second largest search engine in the world. This platform combines the characteristics of a social media platform and a search engine. Here, users have the opportunity to subscribe to channels, comment on videos and discover new content thanks to the algorithm.
Onpage SEO
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Content Creation (Content Strategy) for Financial Sites - 7 Steps
Autor: Vladimir Milivojevic
Datum: 02.12.2024
Content creation is a central part of digital marketing. It involves developing content that is informative (I-want-to-know), transactional (I-want-to-buy) and navigational (I-want-to-go & I-want-to-do) tailored to the target audience. Successful content creation starts with a clear strategy.
SEA
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Google Ads Changes (review process)
Autor: Vladimir Milivojevic
Datum: 06.03.2022
A big part of Google’s dominance in the industry is it’s innovative approach and the desire to be the frontrunners in the market. It’s almost always that others have to adapt to the way Google plays the game, instead of Google keeping up with the trends that others set. A major part of that is the constant update regarding their policies that shape the marketing business for the foreseeable future.
Technical SEO
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Digital Transformation
Autor: Vladimir Milivojevic
Datum: 19.12.2023
In today's rapidly evolving digital environment the integration of digital transformation into business strategies is increasingly essential for achieving online success. The industry leaders assert that digital transformation is more than just a technological upgrade. This is a strategic revolution crucial for boosting online visibility and enhancing digital marketing effectiveness.
