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Offpage SEO or offpage search engine optimization includes the SEO measures (backlink profile analysis, detox analysis, disavow file, link building) that are carried out outside the website.
Google My Business (GBM) belongs to local SEO but also to offpage SEO. Local SEO is a complex topic and very important for locally operating companies. Entering NAP data (name, address and telephone number) in GMB also enables entry on Google Maps. It is recommended that you complete your GMB account and enter additional information.
Registering the company with important industry portals can take offpage SEO to another level. It is important that you use the same phone number and address. An industry portal analysis could help you to identify the important portals more easily. The business directories are an important source of backlinks and highly recommended for any local business.
In the context of offpage SEO, black hat SEO or blackhat SEO is often used. These are SEO measures that can lead to a penalty. It is recommended that your cloaking (search engines see a different website than the users), doorway pages (pages that are switched in between and prepared for search engines) and invisible text (users cannot read the text, but the search engines can) not used on your website.