Search engine advertising

With keyword advertising and targeted placement of advertisements in the search results (SERPs) you can reach almost your entire target group, sell your products, present your service and strengthen your brand!

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What is SEA?

Search engine advertising (SEA) and search engine optimization (SEO) are both subdisciplines of search engine marketing (SMA). Search engine advertising focuses on “keyword advertising” i. e. the targeted placement of advertisements in the search results (SERPs) of search engines such as Google, Bing, or Yahoo for example.

Ads for search engines

Showing ads on search engines can help you reach potential customers who are looking for specific products or services. The search engine advertising team will be happy to support your company in placing your products and services as efficiently as possible.

Company goals (marketing goals / campaign goals)

Every company defines marketing objectives in order to direct its business activities in a purposeful manner. Based on this, the search engine advertising team will be happy to support you in deriving media goals and defining goal-oriented performance indicators (KPIs) for you. We can help you achieve the following campaign goals:

  • Brand awareness
  • Access to the website (traffic)
  • Product & Brand Readiness
  • Leads
  • Sales
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What types of campaigns are there?

The search engine advertising team can implement different types of campaigns for you. Which type of campaign or channel makes the most sense depends largely on your marketing and media goals. We would be happy to advise you which campaign types and channels are most effective in order to achieve your goals:

  • Search campaign
  • Display campaign
  • Video campaign
  • Shopping campaign
  • App campaign

How should the campaign settings be aligned?

With the help of various campaign settings, the search engine advertising team can adapt your campaign exactly to fit your purpose and thus control your advertising measures in a targeted manner. We would be happy to advise you on the available campaign settings options and which are most useful in order to achieve your goals:

  • Ad networks
  • Device
  • Locations & languages
  • Bids & Budgets
  • Ad extensions
  • Schedule (start and end date)
  • Ad scheduling (advertising schedule)
  • Ad delivery
  • Advanced location options
  • URL options for campaigns
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What is targeting?

In online marketing, the term targeting describes the precise approach to target groups. The most important factor for success is determining the target group in advance of every advertising campaign. In classic search engine advertising, the most important criterion for optimal target group determination is the correct selection of keywords. Keywords determine when and when not to show ads in search results. The search engine advertising team will be glad to help you with optimal keyword selection and target-oriented keyword management in order to run your advertising campaigns as effectively as possible.

Ad extensions

The ad extensions are additional information in your ads such as Address, phone number, reviews, or links. This helpful information can encourage the user to click on your ad. And it is recommended to use the extensions to increase the click-through rate of the ads.

The ad extensions make the ads more perceptible to users and make it easier for them to get in touch with you.

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Conversion Tracking

Conversion tracking helps you to measure certain actions, and it is crucial to control your campaigns in a targeted manner. Examples of conversion actions that we can measure are:

Web page:

  • Online sales
  • Link clicks
  • Pageviews
  • Sign-Ups

App:

  • App installations
  • In-App purchases
  • In-App actions

Calls:

  • Calls through ads
  • Calls using a number on the website
  • Clicks on a number on a mobile page

Register now and get your first free SEA consultation!

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