With keyword advertising and targeted placement of advertisements in the search results (SERPs) you can reach almost your entire target group, sell your products and strengthen your brand!
Search engine advertising (SEA) and search engine optimization (SEO) are both subdisciplines of search engine marketing (SMA). Search engine advertising focuses on “keyword advertising” i. e. the targeted placement of advertisements in the search results (SERPs) of search engines such as Google, Bing, or Yahoo for example.
Showing ads on search engines can help you reach potential customers who are looking for specific products or services. The search engine advertising team will be happy to support your company in placing your products and services as efficiently as possible.
Every company defines marketing objectives in order to direct its business activities in a purposeful manner. Based on this, the search engine advertising team will be happy to support you in deriving media goals and defining goal-oriented performance indicators (KPIs) for you. We can help you achieve the following campaign goals:
The search engine advertising team can implement different types of campaigns for you. Which type of campaign or channel makes the most sense depends largely on your marketing and media goals. We would be happy to advise you which campaign types and channels are most effective in order to achieve your goals:
With the help of various campaign settings, the search engine advertising team can adapt your campaign exactly to fit your purpose and thus control your advertising measures in a targeted manner. We would be happy to advise you on the available campaign settings options and which are most useful in order to achieve your goals:
In online marketing, the term targeting describes the precise approach to target groups. The most important factor for success is determining the target group in advance of every advertising campaign. In classic search engine advertising, the most important criterion for optimal target group determination is the correct selection of keywords. Keywords determine when and when not to show ads in search results. The search engine advertising team will be glad to help you with optimal keyword selection and target-oriented keyword management in order to run your advertising campaigns as effectively as possible.
The ad extensions are additional information in your ads such as Address, phone number, reviews, or links. This helpful information can encourage the user to click on your ad. And it is recommended to use the extensions to increase the click-through rate of the ads.
Conversion tracking helps you to measure certain actions, and it is crucial to control your campaigns in a targeted manner. Examples of conversion actions that we can measure are: