Onpage SEO

The search engines love new content. Out of date content leaves users with a negative impression of your site, as it does not seem to be maintained regularly. That doesn’t mean you should be creating new content every week. However, it is recommended that you make regular monthly content updates. The new content doesn’t have to be long, it is more important that it appears regularly.

Since 2011, Google has implemented a change in the ranking algorithm with the Freshness Update. This means that newly published content can rank better than the old one after a certain period of time.

In onpage SEO, the images are very often neglected. You should consider the ranking signals of the images on every page and optimize your images. It is good to know that the ranking signals of the images are not generated from the images themselves, but from the surrounding information. You should therefore label the images well and incorporate suitable keywords directly into the image description. Well-labeled images can help the search engines to better classify the corresponding images.

The alt attribute or the alt tag plays a decisive role in onpage SEO. The alt tag increases the accessibility of a page and also helps the Googlebot to better mark the content of an image.

Internal links play an important role because they control user flow and strengthen the authority of individual pages.

Well-thought-out links within an SEO blog or your website can highlight important content and also connect it thematically. The correct use of anchor text is crucial, as it signals to search engines the context of the linked page. This way, readers can benefit from better navigation, and crawlers (Google bots) can more easily find relevant content.

Analyzing onpage SEO is an important step to improve the visibility and usability of your website.

Various factors such as internal linking, meta data, content quality, and mobile optimization are reviewed. You can quickly identify technical weaknesses and potential for content optimization using onpage SEO tools or simply SEO tools (ScreamingFrog, Sistrix, Google Search Console and GA4).

A thorough SEO analysis not only uncovers errors but can also identify concrete recommendations for improving organic performance. An onpage SEO audit is particularly helpful, as it systematically evaluates all relevant on-page aspects and thus creates a clear basis for optimization measures. Your company can benefit from this and achieve a better user experience, higher rankings and in the long term, more organic traffic.

A clear and logical URLs and website structure is important for a good user experience and SEO. Descriptive URLs help visitors and crawlers alike better understand and find content faster.

A clear hierarchy with sensible navigation makes it easier for Google to classify the relevance of individual pages. A regular onpage SEO check can help you identify broken links, duplicate content, or unnecessary parameters.