E-E-A-T and ChatGPT - does that fit together

Autor: Vladimir Milivojevic

Datum: 28.02.2024

E-E-A-T stands for Experience, Expertise, Authoritativeness and Trustworthiness. It emphasizes not just the expertise, authority and trustworthiness of content, but also the experience behind it. This means evaluating whether the content was created based on first-hand experience, such as actual use of a product or visiting a place.


Google Guidelines are used by the SQR (Search Quality Rater) to evaluate the performance of Google’s search ranking systems. They help website operators better understand how content should be created. These principles focus on reliable user-centered information and are not new. They have recently been refined to better reflect different types of information.

Understanding E-E-A-T is crucial for anyone who wants to create digital content. It’s about more than sharing facts. It’s about giving these facts meaning, background and trustworthiness. The aim is to ensure that the information is not only correct, but also meaningful and reliable.


Can E-E-A-T be measured by Google?

Despite some misconceptions, it’s important to understand that E-E-A-T is not a direct ranking factor in Google’s algorithm. This distinction means that Google does not assign a specific “E-E-A-T score” to websites or pages that directly influences search rankings.

However, this does not mean that E-E-A-T components are irrelevant to the way Google measures the quality of a website. In fact, the principles of E-E-A-T have a great influence on the quality assessment of content, especially for Your Money or Your Life (YMYL) websites, which are of great importance due to their potential impact on users’ health, finances and safety. Google uses a combination of signals to evaluate aspects of E-E-A-T, assessing the credibility, expertise and reliability of the content creators as well as the content itself. Although these signals are not explicitly measured as a stand-alone “E-E-A-T score”, they contribute to the overall assessment of a page’s quality and relevance.

Can Google directly measure E-E-A-T? Not in the way some would expect. The evaluation of experience, expertise, authority and trust results from a complex interplay of signals. Google’s algorithms use advanced machine learning techniques. They analyze these signals in order to be able to present the quality of the information to users. Although E-E-A-T itself is not a ranking factor, its underlying principles have a significant impact on how content is ranked in search results. These criteria highlight the importance of creating high-quality and trustworthy content.


How to implement E-E-A-T on websites?

Putting E-E-A-T into action on your site means creating a strong foundation of trust and worth in all your content. Here’s how you can integrate these principles into your site:

  • Start by infusing real-world experiences into your content. Show how your knowledge has been applied practically. Share stories, outcomes and lessons learned. This method shows your hands-on experience and also makes your content feel more real and approachable.
  • Next, establish your expertise. It’s not enough to claim knowledge: you need to showcase it! Always stay updated with the newest information in your area. Update your content to reflect new insights and discoveries. This shows your commitment to staying informed.
  • To boost your credibility, get involved with others in your area. Talk with experts and look for chances to get your work noticed by trusted sources. Being connected and recognized helps build your online reputation.
  • Trustworthiness is key to E-E-A-T. Make sure all your info is correct and comes from good sources. A trustworthy site helps create a bond with its visitors.
  • Your website’s design and user experience are silent ambassadors of your credibility. A professional, secure and user-friendly site reflects the quality and reliability of the content it hosts.

Incorporating E-E-A-T into your site is a constant effort. It means building a spot that not only shares info but is also engaging, dependable and valued.

Expertise in E-E-A-T and ChatGPT

Expertise is deeply rooted in extensive knowledge and experience in a specific field. It’s about more than just facts. It includes the small details, the background and recent changes in the field. Experts can analyze, interpret and provide insights that go beyond surface-level information.

ChatGPT is based on massive amounts of data including texts written by human experts. It can provide information on many topics and copy the way experts write. However, there are limitations to consider. The model’s knowledge comes from what it has been taught. This means that ChatGTP has learned from its sources, copied up to the last update. After the last update, it is no longer possible to develop new ideas from real life or keep up with the latest trends.

Furthermore, ChatGPT has neither personal experience nor the ability to conduct its own research. It cannot offer personal insights or draw on your own experiences, which are important parts of genuine expertise.

ChatGPT is useful for getting lots of information, but it’s not the same as real expertise from people. It helps by giving simple info that you can learn more about with extra research or by asking real experts. This is a key difference.


ChatGPT versus E-E-A-T Principles

The E-E-A-T principles emphasize the value of content based on real experience, in-depth knowledge, recognized authority and verified trustworthiness. These are aspects that AI in its current form can support, but cannot fully reproduce. Users should view ChatGPT as a complement to human expertise, not a replacement. In areas where depth, nuance and cutting-edge knowledge are critical, human expertise remains irreplaceable and essential to meeting E-E-A-T’s high standards.

Practices for integrating ChatGPT with E-E-A-T

There are best practices when integrating ChatGPT into the E-E-A-T guidelines:

  1. Human Expertise and Personal Insights: Use ChatGPT to support, not replace, human expertise. After getting basic information from ChatGPT, add personal insights or experiences. This adds a level of authenticity and depth to the content that ChatGPT alone cannot provide. It can provide quick answers and general information that can then be enhanced with human knowledge and experience.
  2. Fact-checking and using initial research: Always compare ChatGPT answers to current, reliable sources. This ensures that the information reflects the latest findings and maintains accuracy. ChatGPT is helpful in initial research phases and provides a comprehensive overview of a topic. However, further research and consultations with experts are necessary for in-depth and up-to-date knowledge.

Following these two practices when integrating ChatGPT into the E-E-A-T guidelines ensures that the content remains accurate, relevant and trustworthy, effectively complementing human expertise with AI.



When we talk about ChatGPT and expertise, we can say that ChatGPT is like a super smart helper that can provide you a lot of information. However, it does not replace real human experts. ChatGPT cannot share personal experiences or the latest news in an area like a real person can.

It highlights that while ChatGPT provides comprehensive information on many topics, it lacks real-world experience and continuous learning of E-E-A-T values. E-E-A-T’s principles emphasize the quality of content based on first-hand experience and authoritative sources and the areas where ChatGPT’s simulated expertise falls short.

However, ChatGPT could complement human expertise by providing a broad base of information that can then be expanded with personal insights.