What is User-Experience?

Autor: Vladimir Milivojevic

Datum: 04.09.2021

The IT business are developing very quickly, bringing with it a new form of analysis and a wide range of possibilities. If you want to develop or improve your own IT product (your website), then you should find out more about user experience (UX) and UX design.


Working on UX design encompasses a number of product areas such as branding, design, usability, and function. UX designers need to create the best and easiest way to use the product while also covering business functionality requirements.


User experience and UX Design

The user experience has a great influence on the development of websites as well as on mobile and web applications. The main goal is to satisfy the customer with the product and to get the customers to come back to your website or visit it again.

Every single interaction with all products can be observed via the user experience. The user experience is all around us and in any case, it can be improved. The UX designer must be aware of this fact in order to present a successful IT product.

The user experience encompasses the emotions, beliefs, experiences, preferences, and reactions of all users that occur before, during and after using the product. When visiting a website, the UX design should be easy to use, without frustration and delays. This task rests with the UX designer, who has to answer the following questions:

  • How does the user perceive the product?
  • What is the user doing on the site?
  • What is the easiest way to buy the product?


User interface – UI design – Usability 

The user interface (UI design) and usability are important aspects of UX design that must be considered. Usability is a measure of how easy it is to use user interfaces. They include learning ability, efficiency, memorability, and satisfaction. The UI design represents the end of the UX process, in which the UX / UI designer creates a suitable user interface, taking into account all known and above-mentioned facts.

Trends change, the internet, and UX design are constantly evolving and require regular website updates. At this point, ease of use is the most important thing to win the race for the “best product” on the web.