Autor: Vladimir Milivojevic
Datum: 02.09.2024
AI search engines use advanced technologies like machine learning and natural language processing. They understand the context and intent behind a search query, not just the keywords. Take this example: when you are searching for "best places to visit in summer," the intent is communicated so properly that this AI search engine really understands that you want it to suggest to you some good places for summer traveling. This fact holds true even when those exact words do not come on a web page. The AI reads your intent, except for obvious differences, to provide the most relevant results.
Autor: Vladimir Milivojevic
Datum: 11.02.2025
Local SEO can help your business appear in local search results. When your potential customers are looking for services or products nearby, local SEO can make your business easier to find.
Autor: Vladimir Milivojevic
Datum: 08.06.2023
YouTube is the second largest search engine in the world. This platform combines the characteristics of a social media platform and a search engine. Here, users have the opportunity to subscribe to channels, comment on videos and discover new content thanks to the algorithm.
Autor: Vladimir Milivojevic
Datum: 02.12.2024
Content creation is a central part of digital marketing. It involves developing content that is informative (I-want-to-know), transactional (I-want-to-buy) and navigational (I-want-to-go & I-want-to-do) tailored to the target audience. Successful content creation starts with a clear strategy.
Autor: Vladimir Milivojevic
Datum: 06.03.2022
A big part of Google’s dominance in the industry is it’s innovative approach and the desire to be the frontrunners in the market. It’s almost always that others have to adapt to the way Google plays the game, instead of Google keeping up with the trends that others set. A major part of that is the constant update regarding their policies that shape the marketing business for the foreseeable future.
Autor: Vladimir Milivojevic
Datum: 16.06.2025
Screaming Frog SEO Spider is a powerful SEO crawler tool used by SEO experts to analyze websites. This software provides deep insights into a website's structure, content and technical health.
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