Autor: Vladimir Milivojevic
Datum: 02.12.2024
Content creation is a central part of digital marketing. It involves developing content that is informative (I-want-to-know), transactional (I-want-to-buy) and navigational (I-want-to-go & I-want-to-do) tailored to the target audience. Successful content creation starts with a clear strategy.
Autor: Vladimir Milivojevic
Datum: 07.11.2024
The possible goals for the relaunch of a website: To improve the usability of the website so that visitors and customers can find the products more easily. The conversion rates should be increased and the bounce rate reduced. Other goals could be a higher ranking in search engines, an increase in traffic and stronger branding. Before the relaunch, a backup of the current version of the website should be created.
Autor: Vladimir Milivojevic
Datum: 18.05.2024
The creation of content by Artificial Intelligence (AI) is becoming common. But how does this technology work? At its core, AI uses machine learning and various complex algorithms to generate content that is like what a human would produce. Let's break this down into simpler terms to understand the magic behind AI content generation.
Autor: Vladimir Milivojevic
Datum: 22.03.2024
ChatGPT with its advanced language processing capabilities and Large Language Model (LLM) has emerged as a valuable ally for SEO professionals and online marketers. Its ability to understand and generate human-like text makes it ideal for creating SEO-friendly content that resonates with search engines.
Autor: Vladimir Milivojevic
Datum: 28.02.2024
E-E-A-T stands for Experience, Expertise, Authoritativeness and Trustworthiness. It emphasizes not just the expertise, authority and trustworthiness of content, but also the experience behind it. This means evaluating whether the content was created based on first-hand experience, such as actual use of a product or visiting a place.
Autor: Vladimir Milivojevic
Datum: 25.03.2023
Sustainable web design for companies is more than just a trend today. It is a necessity to minimize energy consumption and CO₂ emissions from websites. The primary goal of sustainable web design is to reduce CO₂ emissions.
Autor: Vladimir Milivojevic
Datum: 08.12.2022
A well thought out SEO Growth Strategy can make your website a success. These seven steps are an important part of any well-planned website optimization. They include a clear objective and also a clear guideline to increase your organic search results.
Autor: Vladimir Milivojevic
Datum: 20.06.2022
SEO Visibility is a proprietary metric that measures a website's visibility in organic search results. It measures the percentage of clicks your website is likely to receive based on where it appears in searches. The higher your visibility, the more people will see your website when they search for relevant terms.
Autor: Vladimir Milivojevic
Datum: 10.10.2021
The only onpage and technical SEO checklist you need in 2022
Autor: Vladimir Milivojevic
Datum: 23.09.2021
Local SEO is not a magic trick or unnatural manipulation to trick Google. Currently, in the time of the Covid-19 pandemic, the digital presence is more important than ever. A well-optimized website that appears in the SERPs in the first position for the local term entered brings a lot of click potential with it. A local, well-optimized website aims to serve the information needs of the user.
Autor: Vladimir Milivojevic
Datum: 04.09.2021
The noindex attribute is used to mark URLs that should not be indexed by Google. The nofollow attribute, on the other hand, means that the Googlebot does not follow any links on the corresponding URL.
Autor: Vladimir Milivojevic
Datum: 04.09.2021
The IT business are developing very quickly, bringing with it a new form of analysis and a wide range of possibilities. If you want to develop or improve your own IT product (your website), then you should find out more about user experience (UX) and UX design.
